poodlesrule
December 21st, 2011, 01:13 PM
I ran into this on the Talking Machine forum (my new love is a phonograph!)
Actually the gift cert. predates Edison, but "Edison Records" made wide use of the concept. Folks would receive an invitation in the mail for a visit to the store to pick up their favorite record(s), gifted by the sender, who bought it from the Edison dealer.
The note to dealers reads: "Selecting records for others is as risky as selecting neckties... Remove this difficulty and Record giving would become most profitably popular to The Dealer"
Actually the gift cert. predates Edison, but "Edison Records" made wide use of the concept. Folks would receive an invitation in the mail for a visit to the store to pick up their favorite record(s), gifted by the sender, who bought it from the Edison dealer.
The note to dealers reads: "Selecting records for others is as risky as selecting neckties... Remove this difficulty and Record giving would become most profitably popular to The Dealer"