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The church I used to go to had a lot of stuff like that. Not necessarily the full-on 15-minute talk with fingerpicked stuff in the background, but a lot of God-talk with soft playing in the background.
The music side of me really likes those "praise concerts", for lack of a better term, but the pragmatic side of me wonders if I'd ever go to one if I wasn't playing.
Given the choice between dreary late medieval organ music, choir anthems, a sermon and the occasional "handbell choir" piece (description of our early all-trad service) I'd take the praise concert every time.