Yeah, like Marnold said, plenty of us grew up watching our guitar hero's rocking out in front of full/half stacks so that's what we naturally wanted to emulate. The music biz is massively about image, so it's unsurprising that "overkill" is the norm. Even now, I know I don't NEED another powerful amp (I have a 60w, am building a 45W) but I still WANT a 100W PTP Marshall head at some point.