Wal-Mart mainly sells the First Act brand which aren't too shabby themselves. I purchased the Gibson Epoch at Target for $100.00 which also included a DVD, gigbag, extra strings, cord. et.al. Not a bad investment. My very first guitar was a Wal-Mart sold First Act Telecaster copy. I made the change because I wanted something that provided a "fatter" tone. It didn't hurt that John Norum (one of my favorite players) plays a Gibson pretty close to mine only that his is a Gibson Custom.