What's your thoughts on this?

http://www.gibson.com/en-us/Lifestyl...ntroduces-915/

An entirely new and unprecedented Jimi Hendrix guitar model designed by the Authentic Hendrix and Gibson. This astonishing about-to-be-unveiled guitar brand is destined to inspire a new generation of players as well as the legion of musicians already under the influence of Jimi’s magical sound and style.
Not sure if it's just me, but anytime I think of Jimi playing guitar, I usually think of him using a guitar whose first letter starts with "F". :

(If we already have a thread about this topic, let me know and I'll delete this one)