In a more basic sense, Heritage Guitars are built in the original Gibson factory in Kalamazoo using a lot of the original equipment and owned/operated by the same people who built Gibsons from the 50's to 80's after Gibson relocated to Nashville. The Heritage is based upon original Gibson designs with some different twists to make them different. Plus there are some unique designs they've added over the years. You get old school, handcrafted instruments for less then what Gibson sells their mass produced stuff today... How's that for an answer?